ITB Berlin (2003) Messe Exhibition Hall

Messedam Travel Blog

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Inside the exhibition hall (This photo was not taken by me)

ITB 2003 (March 7 - 13) Messe & ICC Exhibition Centers. From the seventh through the eleventh, the exhibitors will show the world some of the most breath taking places on earth. Airline companies will strike deals with travel agencies, Hotels and car rental companies will do the same. I still recall that the Monday and Tuesday following the opening of the show were reserved for professionals and businessmen. Like every year, a large number of tourist businesses at least over one hundred and eight five this year will attend the world's largest trade show. This year, I'm attending the show as a manager of my own Travel Company - Pronto Tours and Travel Company limited. I mentioned i my previous blogs that ITB Berlin is the worlds leading tour and travel trade exhibition. It is that time of the year when people from all over the world, working in the tourism industry come together to show the most beautiful travel destinations.

ITB 2003, outside Messe

The opening ceremonies of the International Tourism Exchange ITB Berlin are one of the highlights of the fair. Normally the previous year's award winners are chosen based on different criteria to entertain the delegates. The opening ceremony is held at the ICC conference center that is big enough to hold large crowds. The official partner country will be recognized and chosen to present something to the delegates. For 2006 I understand it was Greece, Greece was a destination of choice in 2004. Okay, my home country of Uganda through the years has depended on the export of coffee and cotton, which are our cash crops. In the last few years, tourism has been added to the export list. Tourism is one of the export commodities Uganda is exchanging with it's highly competitive developed countries. Neighboring Kenya one of Africa's most popular safari destinations, Uganda has to work harder at her tourism, but hen Uganda has one product that Kenya does not - the Mountain Gorillas.

Waiting for my ride outside the exhibition center - Messa
These endangered animals have put Uganda on the world map as one of the tourist destinations of choice.

In 2003, I do remember having the opportunity to meet with our German journalism bureau chief and Hans-Jurgen Boesel who is the manager for the international institute of journalism - very articulate man. He emphasized that Uganda has some natural attractions that other countries do not have and the opportunity to sell it at the ITB is huge.

For two years, I had stayed at the Pension Shultze hotel with my team members from Uganda, this year however my friend Giacomo who is also the consular general of Uganda in Gevova-Italy, decided to partner with me to save costs. He had newly invested in tourism and wanted to understand how the travel fairs work (especially the ITB). He had attended the BIT in Milan - a much smaller scale travel fair. So, I ended up staying at the Novotel in down town Berlin.

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Inside the exhibition hall (This p…
Inside the exhibition hall (This …
ITB 2003, outside Messe
ITB 2003, outside Messe
Waiting for my ride outside the ex…
Waiting for my ride outside the e…
photo by: Africancrab