Sterling, Euro & the 2012 Olympics
Sterling, Euro & the 2012 Olympics London Reviews
£, € and the 2012 Olympics Jun 02, 2012
June 2, 2012:
The poor Euro appears to be in free-fall to the USD ($1.24) on the road to possible parity by Opening Ceremonies and along with it (or in opposition to it?) will go the Pound Sterling ($1.54).
Will we see a $1.25 to £ exchange?
If so, the longer any firm spending decision can wait, the less expensive it'll likely be.
Currency exchange is such a blight. The fish & chips on the menu will continue to cost £7, but instead of $11.55 to Americans it'll be only $8.75 and with the BBC constantly harping on this, some Brits will likely turn dour.
With rooms already scarce & horribly expensive, it's doubtful participation from within Europe will wain, regardless of what happens to the €, but opportunities may arise. While my hope is that everyone who has planned and saved will realize the thrill of attending Olympic events, corporate sponsorship is a large part of the ticket sales and some Euro based enterprises may have to decide that the expense is not prudent and must be cancelled.
So, for Americans at least, the food and entertainment appears to headed towards an outstanding discount, but when then of the ambiance?
Let's all keep a stiff upper lip and have fun!
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