Luv-It Frozen Custard

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505 East Oakey Boulevard, Las Vegas, NV, USA

Luv-It Frozen Custard Las Vegas Reviews

nicolecarp nicoleca…
51 reviews
Luv-It Frozen Custard Jan 23, 2012
Being a born and raised citizen of Las Vegas, I am a bit disappointed in myself for not reviewing Luv-It sooner. You see, I think I take this little gem for granted. For a local to not know where this place is, it's practically a sin.

I used to ride my bike to Luv-It when I was little in the hot summer days of Vegas. When you order the window had a nostalgia smell of custard and hot fudge. Being established in 1973 also means that Luv-It has weathered the times of many hotels being demolished and the landscape ever changing. Do not be discouraged by the location as it isn't the best but the custard is worth a visit.

They offer a variety of specialty sundaes, with the most popular being the Western: hot fudge, caramel, pecans. Or hell, you could go for the regular hot fudge sundae, or hot caramel sundaes. You want nuts or butterscotch too..why not!?! Create whatever you would like, you will not be disappointed!

Location: 505 E. Oakey Blvd, Las Vegas, NV 89104

Major cross streets: Sahara and Charleston across from the Stratosphere off Las Vegas Blvd.

Hours: 1pm - 10pm Sunday to Thursday

1pm - 11pm Friday to Saturday

This is a tiny, probably 50 sq. ft building so don't miss it. As the say 'try'll luv-it'
Larger menu on right side of the p…
- photo from luv-it website-
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bkretzer bkretzer
69 reviews
Worth the effort! Apr 18, 2008
I heard about Luv It Frozen Custard from a travel book. But when I asked around no one (including Mel and Erin {gasp!}) seemed to have heard of it. The wife and I even asked in 7-11 on the Paradise Rd about it. A very helpful clerk was still in the dark. But, ever in search of great ice cream, I did not give up, and we found and tried it.

Before I get into the ice cream (frozen custard, technically), let me say you have to put in a little effort to get to this place. It’s not far off of the strip, but far enough. It has been in the same place for all 35 years (1973) of its existence. It is two blocks north of the Stratosphere (St Louis St and then Oakey), and make a right. It is right behind the AM/PM there, on the left (north) side of Oakey. If you have a car, it is easy to get to. If you are relying on a shuttle or the monorail, you will have to hike a bit. Anything north of the Stratosphere is not the best part of LV, so go during the hot part of the day or in a group after dark.

OK, I must confess I love chocolate and have high standards. So when I tell you the Chocolate was OK, that doesn’t mean I didn’t like it. Just that it failed to Wow me. My wife had plain vanilla, and even though that is not my flavor of choice, I will confess to really liking that. The owner must use the vanilla as his base for the other flavors, adding syrups to make other flavors.

So that’s the bad. The good is the vanilla base is exceptional. It is among, and maybe even, the best soft serve ice cream I have had. Luv-It turns this into a variety of sundaes, and splits. They have numerous toppings, and even though I did not get to try any others, the steady stream of customers gave me a small window into the appearance. It would not hard to conceive that these concoctions would be great as well.

Bottom line, would I go back. If, I’m on the north side of the strip and craving some ice cream, you betcha! Would I make a special trip from the south side of the strip? I might, but it would take a strong ice cream Jones to pull me that far. But, if you are in the neighborhood, give it a shot.

A couple of notes. No credit cards, just cash. And they are closed Sunday and Monday, except during the summer.
Pick up window on the right side!
nicolecarp says:
I love Luv It but if you are on the south end of town, like Eastern and Horizon Ridge there is a place called Sheridans that is dynamite good.
Posted on: Jan 22, 2009
Africancrab says:
Heheheeeeeeee, sounds like you guys had quite a time there, wow - frozen custard huh!
Posted on: Apr 29, 2008
yadilitta says:
sounds really worth, mmm
Posted on: Apr 20, 2008
pinchora pinchora
162 reviews
Don't judge a book by it's cover! Sep 15, 2008
When Mel and Erin found out I was coming out to Vegas they knew they had to take me to one of two places... one being Luv It which is voted the BEST frozen custard place!!!

The place may look like a dump, it could use some up keep... but don't judge a book by it's cover because this place is AMAZING! Luv it actually started out in 1973 and the only way that people have known about it since is because of word of mouth advertising... just like Mel and Erin found out about it from Bill (bkretzer)... and this has made them a landmark of Vegas as it is one of 10 local business that has stayed open for the past 30 years!

Erin and I walked up to the sign on the side and started looking at the flavors... I had my mind dead set on apple spice (it's my ice cream flavor of the fall) and the guy at the windown told me either chocolate or vanilla... I'm not too sure why they have a huge sign with flavors on the side... but I got my default flavor of chocolate----mmmm I love chocolate!!!

This custard was really smooth and had a consistancy of hard ice cream rather than the soft serve so it melted in your mouth with every lick! It's definitely worth trying out when your in Vegas!!!
nicolecarp says:
When I was little I used to live right down the street from Luv It and would ride my bike there. The smell inside is something I will never forget. My Grandma still lives down the road and goes there every so often.
Posted on: Jan 22, 2009

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