Heineken Experience

Heineken Experience, is a very interesting brewery. I have visited a couple of different breweries in different parts of the world, what the rest has to offer is just showing how the normal brewery process is like, and end of the tour u get to drink some beer for tasting.
Where in Heineken, u get a whole brand new experience, not just the brewery process and tasting the beer, u get to be the beer bottle and going thru the packaging department and being delivered onto the truck ready to go for a bumpy road ride!
Also inside the brewery, when u have your 2nd time of beer tasting, is not just a normal bar counter that u sit there starring at the bartender and the bartender starring back at u, u get to enjoy like in a bar/pub with music going on at the background.
Is really very lively and the staffs are all friendly and fun!
I would highly recommend visiting Heineken Experience, u will definitely have a wonderful time!

I was very impressed with the Heineken Experience. I met my friend Ed at 2:30 pm at our hotel in Amsterdam and he told me that a group of his friends were going to the experience and invited me and my friends to join them. We met at 4, paid our 15 Euros, lined up and waited to enter. The experience is located at the Heineken Brewery near the Rijk museum. There is 4 levels of fun with movies, action ride, video making, bottle your own beer and of course beer tastings (4 glasses). My favorite section was the interactive ride. If you go you better hang on, it can get bumpy. I won't tell you what happens but I felt like a bottle of beer, strange feeling, could almost feel the bubbles building as the experience continued. This is truly a unique experience and well worth the money. Hope you enjoy the ride! Larry
Here is a link for more info: www.heinekenexperience.com

If you have the time, the Heineken Experience is a great attraction. After paying the 15 Euro admission, you get the whole Heineken story on a self guided and guided tour of the museum. The staff is polite, attentive, and informative, yet they know when to leave you alone, as some of it is best done on your own. You get to see how the beer is made, and then get three beers glasses of beer to drink. The tour is complete with a ‘Brew U’ ride, and then once through, you get to shop in the gift store, if you’d like. We thoroughly enjoyed the 1 ½ - 2 hours we spent in the museum.

The Heineken Experience was the highlight of my trip. It is a fun atmosphere to get a look at their brew process and history of the company. The staff were very friendly as well as the other patrons you find yourself talking and joking with.

I was in A-dam for a wedding party as the best man. The bride, Esther, formerly worked for Heineken. From all her stories and meeting the people there, they truly love their jobs at the Experience and it shows.

We visited the brewery of Heineken, transformed in a kind of new-generation museum. Very interactive, full of screens, machines and free activities linked to the beer and the brand, it was a very good moment.

For 11€ each, including 3 free beers (half half liter :( ) and a little present, it is worth the visit!

The Tourist Information told us there was no use to book, but we had to queue a little bit.