Danish Design Centre
27 H. C. Andersens Boulevard, Copenhagen, Denmark
33 69 33 69
Danish Design Centre Copenhagen Reviews
Sep 04, 2007
Thumbs Up Design For Beautiful Life :: DDC
Future designing for FLOW
FLOWmarket is a design lab that explores what will be the short commodities of the future. Among the goods on the shelves of ‘FLOWmarket’ are inner calmness, pauses, stress killers, clean air, choice takers. The goal is a holistic view of growth, embracing economics and technology as well as social and spiritual aspects.
What is FLOW?
FLOW is a mindset, an innovation tool and a commercial brand. A mindset focused on sustainable growth. An innovation tool which through the 3 sub-categories “individual, collective and environmental flow” concretizes the parameters for sustainable growth. And finally a brand that through these 3 parameters transforms and concretizes the mindset into commercial products and services.
What is sustainable growth?
When speaking about sustainability, the concept is traditionally conceived in terms of environmental protection: pollution and ruthless exploitation of the world's resources are having a negative impact on sustainability. However, we can also understand sustainability in a much broader sense: as a general parameter for balance/imbalance.
What is FLOWmarket?
FLOWmarket is a shop specifi cally designed to sell the FLOW mindset. The 3 FLOWparameters have been transformed into products categories. The values and problems have been transformed into physical products in the shape of aesthetically designed empty packings and containers with print-on labels that the visiting consumers
can buy at prices prices ranging from 15-150 dkr.
To list a few examples, under the product category “individual flow” the shop offers: stress killers, addiction liberators, inner calmness, and meaningfulness.
Part of the Copenhagen Sep 2007 travel blog
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